Price Range & Size Ratios: The Silent Killers of Apparel Sales

Every retailer focuses on sales volume, promotions, and footfall. But few realize that something as simple as price range and size ratios can silently eat into sales.
When customers can’t find the right price point or the right size, they leave empty-handed — and often, they don’t return.

🎯 The Problem with Price Ranges

Customers walk in with a budget in mind. If your store only stocks kurtas at ₹2,500+, you miss all the buyers looking for ₹1,200–₹1,800 options.
On the other hand, if you only carry low-range products, you miss out on higher-margin premium buyers.

Result: A large section of your target audience leaves without buying — not because they didn’t like your designs, but because their budget wasn’t covered.

👕 The Problem with Size Ratios

Apparel is not one-size-fits-all. Yet many retailers still buy stock in equal size splits (S, M, L, XL).
In reality:

Sizes M, L, XL sell faster.
XS and XXL often pile up as dead stock.

Result:

Shelves run out of popular sizes (lost sales).
Unsold odd sizes eat up space and block cash flow.

📉 Hidden Loss Example

Imagine you bought 100 kurtas at ₹1,000 each = ₹1,00,000 investment.

Equal split: 25 S, 25 M, 25 L, 25 XL.
Customers buy mostly M and L → those 50 pieces sell out.
50 S & XL pieces remain unsold = ₹50,000 dead stock.

That’s half your money locked just because of poor size planning.

✅ How Quanto ERP Solves This

Price Band Analysis: See which ranges are selling most (e.g., ₹800–₹1200, ₹2000+).
Size Ratio Insights: Identify which sizes sell fastest and adjust purchase orders accordingly.
Auto-Replenishment: System suggests refilling only the sizes and price bands that move fastest.
Dead Stock Alerts: Flag slow-moving sizes before they pile up.

💡 Retailer’s Takeaway

Your sales don’t just depend on designs or discounts. They depend on having the right product at the right price and size.
By mastering size ratios and price ranges, you avoid stockouts, prevent dead stock, and capture more sales.

👉 Quanto ERP ensures your shelves never miss what customers are really looking for.